Textual Analysis: Cosmopolitan

To carry ensure that the product I produce has similar features and a likeness to other Hearst magazines, the second textual analysis I do will also be Hearst owned. This time - Cosmopolitan. 

Typography: exclusive use of sans serif font establishes a common theme and recognisable convention across the covers, as well as creating a bold front that makes the magazine stand out from its competitors. 

Language:

 the image has an heir of elegance and power, mocking the magazine and beauty industries standards for models body types - challenging the industries strictly adhered to standards. The model on the cover - Barbie Ferreria, is well known in the body positivity world, and her confidence brings a freshness to the diversity in the cover. 
Ferreria is dressed in tight form-fitting clothing, challenging the stereotypes about plus sized peoples confidence and fashion, as well as setting an example to be aspired to for her audience. Good representation for the magazine - now associated with inclusivity and body positivity. 

Iconography: the Hearst logo is placed in the bottom left hand corner - reinforcing the brand identity across different products. 

more hard journalism topics mentioned on the cover - the issues and stigma around women's voting, sets apart the cosmopolitan from stereotypical beauty and lifestyle centred stories. Story mentioned on the left hand side of the cover 'truths all black women should know' , opens the magazines audience reach and offers content for a group that are not typically catered for. 

- references to 'girly' topics that are typical of the magazine - 'how to haunt you ex' that the target audience are known to be interested in but hinting at the emerging interest in astrology and spirituality (assumes an open minded audience that are interested in more indie topics)