CONTENTS PAGE: final

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WEBSITE: popup

 

MAGAZINE: front covers

 

WEBSITE: video media

 

WEBSITE: about page

 

WEBSITE: homepage

   

CONTENTS PAGES: last draft

 

Best photos: Lucy Perez ( unedited )

 

Best photos: charlie (unedited)

 

PHOTOS: non shoot photos used for magazine and website

 

Current updates: after improvement session

 

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WEBSITE: first ideas

 

FIRST DRAFT: improvements to be made

• include a variety of fonts 
• make the colour of coverlines more visible 
• shorten coverlines 
• make sure contents page can include 6 columns of text 
• add website to blog
• align coverlines on the right 
• 
  
  

FIRST DRAFT: front covers and contents.

 

Photoshoot: Lucy Perez

 

Textual Analysis: Vogue

 

Typography: typical serif font, adheres to the vogue brand identity and is a common convention of lifestyle and fashion magazines 

the colour of the masthead is not only eye catching to potential buyers but is also aesthetically pleasing (matches the colour scheme of the image) 

Layout: conventional layout, slightly larger masthead at the top and centre of the page as to command attention. However the cover lacks coverlines, puffs and other typical conventions of magazines, but it gives a cleaner look to the page. 

Language and images: 

covered up and thin eyebrows - a reference to the 1920s era of thin eyebrows, but also a reemerging trend in the beauty community. Unconventional feature especially for a woman to have no eyebrows, connotation of power and beauty regardless of standards. 

direct mode of address: Rhianna makes direct eye contact with the camera, a direct challenge of power made to the audience, Rhianna is a powerful figure. Contrasted with the feminine based flower crown on her head, and purple gauze around her neck - however she appears dominant regardless of femininity. 

red lip: darkened red lip reinforces the aura of power surrounding Rhianna. Red lipstick often is seen to connote sex, and Rhianna contradicts this stereotype of oversexualizing simple lipstick colours.

camera shot: medium close up, shows only her shoulder upwards, subverts the typical magazine convention to sexualize female models, the 'modest' clothing shows that women can be attractive without having to show their body. The hand resting against her face gives an aura of poise and elegancy, a side to women that is often not shown in the media. 

planning: shoot ideas.

 planning: shoot ideas 

Shoot one: 

Milly Fane (model) 

set up: photography set up (plain background) 

locations: hadleigh, shoebury garrison 

edition: fashion 

outfit ideas: dark/ neutral colours, 'masculine pieces' ( waistcoats, leather jackets etc), 70s vibe

shot types: medium close up, possibly full body. 

Shoot two:

Charlotte Colley (model) 

edition: fashion and beauty 

location: photography set up, barbican center

outfit: bright colours, bold, 'over the top', different textures, coloured blazers etc

makeup: minimal base (skin positivity) bold eye makeup (shadows, liners and lashes), bright lips etc 

shot types: medium close up, some close ups for beauty and detail 

shoot three: 

Marnie Grieve (model) 

edition: beauty and fashion 

outfit: high fashion inspiration, blacks and whites, blouses, boned tops /corsets 

makeup: minimal base, red / coloured lips 

shot types: close up, full body, medium close up. 

shoot four:

Lucy Perez (model) 

edition: beauty 

makeup: bold graphic liner, colourful, minimal base etc 

set up: plain photography background 

shot types: close up / mid close up